Bio/Wiki | |
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Profession(s) | Entrepreneur, Content Creator, Speaker |
Physical Stats & More | |
Height (approx.) | in centimeters– 165 cm in meters– 1.65 m in feet & inches– 5’ 5” |
Eye Colour | Black |
Hair Colour | Black |
Career | |
Awards, Honours, Achievements | • Top 10 Young Entrepreneurs in India by Asian Age • Top 5 Young Influencers in India by YourStory • Top 10 Business Podcasts in India by Itunes |
Personal Life | |
Date of Birth | 29 July 1997 (Tuesday) |
Age (as of 2023) | 26 Years |
Birthplace | Indore, Madhya Pradesh |
Zodiac sign | Leo |
Nationality | Indian |
Hometown | Indore, Madhya Pradesh |
School | National Public School, Indore |
College/University | • Prestige Institute of Management & Research, Indore • SP Jain Institute of Management & Research, Mumbai |
Educational Qualification(s) [1]Raj Shamani – Linkedin | • Bachelor of Business Administration (BBA) (2013-2016) • Master of Business Administration (MBA) (2019-2021) |
Hobbies | Travelling, Gyming |
Relationships & More | |
Marital Status | Unmarried |
Family | |
Wife/Spouse | N/A |
Parents | Father– Naresh Shamani (businessman) Mother– Name Not Known |
Siblings | Brother– Rahul Shamani |
Some Lesser Known Facts About Raj Shamani
- Raj Shamani, an Indian entrepreneur, content creator, and speaker, gained recognition for his leadership at Shamani Industries. He holds the distinction of being the youngest Indian to partake in the Youth Representative Program for Young Leaders at the United Nations. Additionally, Raj has delivered four engaging talks as a TedX Speaker.
- he struggled with academics and faced criticism as a “useless kid.” Despite his difficulties in public speaking since childhood, Raj Shamani had a strong passion for storytelling.
- During an interview, he disclosed his aspiration to be a rapper before entering the business world, highlighting the profound impact songs of that era had on him.
- In the 1980s, Raj’s family relocated from Rajasthan to Indore in search of employment. During this challenging period, they relied solely on his father’s income from selling coconuts on the streets. Eventually, Raj’s grandfather and uncle secured jobs at a soap factory, while his father took charge of selling the manufactured products in the market. With time, they gained valuable experience and began producing soaps at home. As their business flourished, Raj’s father initiated a chemical trading venture in 2003, supplying products to soap manufacturers across the country. Unfortunately, the recession of 2008 adversely impacted their business. Additionally, in 2013, Raj’s father suffered a diabetic attack, prompting him to borrow Rs. 10,000 from his father to purchase raw materials and establish his own business.
- At the age of 16, he embarked on a venture called Shamani Industries alongside his father, specializing in the sale of dish soaps. In just five years, their fast-moving consumer goods (FMCG) business experienced an astonishing growth, reaching a revenue that was twenty times its initial figure. Additionally, he is actively involved as an angel investor and growth consultant in numerous successful ventures supported by Sequoia, including Classplus, Growth School, Zionverse, Wint Wealth, Deciml, Mainstreet, Avalon Scenes, and various others.
- He introduced his product, Jadugar Drop, in 2013. Once his business became established, he decided to primarily target local shop owners rather than focusing on maximizing profit margins. His plan was to achieve a profit margin of 12-15% for the product. During an interview, he mentioned that he personally created the product and approached families and grocery stores in nearby areas to provide them with a demonstration. Additionally, he shared that his product was priced at Rs. 45, while competing brands like Vim and Pril were priced at Rs. 110. Raj Shamani created high-quality goods.
- In March and July 2013, he manufactured approximately 250 bottles of the product. Upon joining the college in July, he sold 100 bottles to grocery stores and distributed another 100 bottles among his friends. Instead of providing free samples in sachets, he opted to sell 500 ml bottles. In an interview, he explained that selling the product in bottles was more effective because individuals tend to dispose of or not use small sachets. Conversely, by offering a larger container like a 500 ml bottle, people are less inclined to discard it and may even find a use for it, even if not right away.
- After a few days at college, he approached his friends and requested feedback from their mothers. By engaging with them, he successfully established a customer base. To incentivize purchases, he offered a 25% discount on five liters of his product. During an interview, he expressed satisfaction with this strategy as it led to numerous households adopting his product. Encouraged by his initial success, he ventured into multi-level marketing and targeted housewives aspiring for financial independence. Implementing this approach across 17 communities, he garnered attention from a local newspaper which published an article highlighting his efforts in empowering women financially. Consequently, his products gained visibility and were stocked in various local stores.
- Despite graduating from college, he was unable to secure any internships. During an interview, he discussed his approach to gaining business knowledge, emphasizing the value of observing and learning from kirana stores. He dedicated several weeks to immersing himself in the environment surrounding these stores.
- He possessed two small consumer products companies in the year 2016. By merging his father’s company with his own, he successfully augmented the business’s annual turnover from 90 L to 9 cr within a span of 24 months. Additionally, the company’s product range expanded to include 16 items such as dishwashing liquid, soap, detergent powder, toilet cleaner, floor cleaner, and sanitizer.
- Raj Shamani’s fervor for storytelling propelled him to deliver speeches at various colleges. He would document these speeches and share them on Instagram. With over 200 speeches given in more than 26 countries, Raj has addressed topics such as business, branding, growth, and mental health at esteemed organizations like Jaguar Land Rover, TCS, Reliance, and Forbes. Currently, Raj Shamani is about to deliver another captivating speech.
- Raj Shamani is a successful content creator who shares his content across various media platforms, such as YouTube, Instagram, and Twitter. With over a hundred thousand subscribers on YouTube, his video titled ‘What’s the hard you want to choose’ reached an impressive 30 million views within just 15 days of its release. Additionally, Raj hosts a podcast called ‘Figuring Out’, where he offers guidance and support to aspiring entrepreneurs and startups. On Instagram, he has amassed a following of over one million followers. Through his content creation, Raj has managed to establish eight different sources of income. Furthermore, he is the founder of Figuring Out Academy, an educational technology platform that teaches individuals how to develop and expand their own startups.
- He has acquired knowledge on business distribution and product development through online platforms like Google and YouTube. Additionally, he has received training from BASF in the field of product development. During an interview, he shared that one of the major challenges he faced while establishing his business was the entry of companies from different industries into the FMCG market. He elaborated on this by stating that various brands periodically enter the market and try to dominate it with attractive offers due to their financial resources. Many multinational companies believe that investing in the FMCG sector is the best choice after the COVID-19 lockdown, as household products were considered essential. However, he disagrees with the notion that this is the most suitable path for everyone in the future.
- During an interview, he acknowledged that over 400 individuals were employed in his company. However, when faced with the need to downsize amid the 2020 lockdown, he proactively collaborated with his team to explore alternative solutions for providing employment. Consequently, his company introduced sought-after products like sanitizers and disinfectants, resulting in significant profits and ultimately preventing any employee layoffs.
- The book ‘Build Don’t Talk’ was written by Raj Shamani in the year 2022.
- In April 2023, some of his fans took issue with a Twitter post he made, expressing his affinity for working hard and claiming he could work beyond the standard 24-hour limit. Several Twitter users voiced concerns, accusing him of endorsing a toxic work atmosphere that leaves no room for anything else.
- In April 2023, he made a groundbreaking announcement about the introduction of ‘House of X’, a cutting-edge technology platform. Its primary objective is to assist content creators in establishing their own brands within a span of just seven days. This remarkable achievement also bestowed upon him the distinction of being the first content creator in India to pioneer such an innovative technology-based platform.
- Raj Shamani (pictured on the left) graced the cover of Forbes magazine in 2023.
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